Consider what message you would like your curated list of tweets to say, and use that as your guide for deciding whether or not to click that star. Your list of favorite tweets can be found from your profile by clicking "favorites" on the left navigation rail and is viewable by anyone who is allowed to see your timeline.
If you're managing a Twitter account professionally, you can use the favorite tweet capability for branding. For example you might want to favorite tweets that mention your brand, company, or employees in a positive way.
Tweets worth favoriting for branding purposes:
- A tweet that depicts your brand in a positive light. Ex: "Company X has great customer service", or "Company X has a blog full of great advice on XY and Z".
- When another user quotes you or one of your tweets.
- If somebody shares a link to your site or content. (Consider giving them a retweet as well.)
- When somebody gives a thoughtful reply to one of your tweets. (Also potentially worth a retweet too.)
- A mention of a product or service that you offer.
- A sentiment that aligns with your brand image such as a quote.
As always on Twitter and other social platforms, be sure to check into the person's profile whose tweet, post, or status you are about to "favorite" or share. Avoid favoriting tweets from spammy accounts or personas that do not align with your brand image (or target audience personas).
What types of tweets do you add to your favorites or would you add to this list? Do you follow similar guidelines?